Chasing Yellow in July

Tour de France Fever has hit!

Every July, the cycling world turns its attention to the Tour de France. The most prestigious race in the sport. First held in 1903, the Tour was created to boost newspaper sales and has since grown into a global event watched by millions.

This year's race promises three weeks of thrilling battles, iconic mountain stages, and unforgettable moments as the world's best riders compete for the famous yellow jersey. More than just a race, the Tour inspires cyclists of all levels and showcases the passion, teamwork, and perseverance that make our sport so special. The Tour will take place from the 4th - 26th July 2026.

Fun fact: The yellow jersey was introduced in 1919 and gets its colour from the yellow paper used by the newspaper that founded the Tour. Riders will cover over 3,000 km across 21 stages before the race concludes on the Champs-Élysées in Paris.

 

The1903 newspaper that showcased The Tour de France

Whether you're a dedicated fan or simply enjoy getting out on two wheels, the Tour de France is a celebration of cycling and a reminder of why we love this sport. Who will wear yellow this year? We can't wait to find out.

 

In other news, we'd like to take this time to share with you what's new in our storefront. 

 

We now offer a range of FALKE sock - from various running socks to cycling socks. We've certainly got you covered whatever your needs are.  Browse the range: Click here

There are also some race events taking place this month besides the Tour de France.

The first event is the Knysna Forest Marathon and whether you're competing or simply supporting, we have a variety of gear to get you going and keep you going. From caps and visors, running belts, water bottles, Maurten fuel, and sunnies to plenty more race-day essentials, we've got you covered.

 

The event offers both a 21.1km race and a 42.2 km race. 

The 42.2km starts at 07h00 and the 21.1km starts at 08h00.

To find out more information about the event: Knysna Forest Marathon

Another event is the J-Bay Wind Farm MTB 7 Trail Run. The event was supposed to take place on the 18th July, but due to Foot and Mouth Disease, the event has been postponed until 2027.

 

Until next time, stay warm everyone and don't forget to pop by our shop every once and a while. As always, we have a breakfast bun and coffee combo that simply cannot be beaten. ;)